Table of Contents
💊 List Health
- List growth + healthy deliverability are the foundation for growth in email marketing revenue.
📅 Campaigns
- Campaigns should offer a good mix of value and promotional content, while sending at a consistent cadence to keep both prospects and existing customers engaged with the brand.
🤖 Flows
- Ensure we are getting the right messages to the right people at the right times.
📈 Opportunities for additional flows
- Continuously implement and iterate on automated messaging to align with brand goals.
💰 Overall Retention Marketing Revenue
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👉
L12 Months
- Total Attributed Revenue from Klaviyo of $1.15M (30.9%)
- Even split between campaign and flow revenue
- Practically $0 in SMS revenue
- What does typical seasonality look like?
- Email revenue trending down L3 months
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⚠️
Problem: Attribution Settings have extremely long windows
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💊 List Health
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⚠️ Problem: Vast majority of active profiles are from retention.com
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⚠️ Problem: Outside of Retention.com, organic email subscribers have seen a net loss of 16% over the last 12 months. SMS subscribers have had a net gain of just 1%.
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⚠️ Problem: Deliverability is in very bad shape and has been consistently declining over the last 12 months.
- Retention.com flows
- Extremely high bounce rates across flows
- Extremely low open rates across flows
- Extremely low click rates on campaigns
- Extremely high bounce rates on campaigns
- High spam complaint rate across campaigns
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